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very unusual c. 1930's depression-era antique american art deco "new yorker" advertising display comprised of "white metal" with allover crazed finish

very unusual c. 1930's depression-era antique american art deco "new yorker" advertising display comprised of "white metal" with allover crazed finish

SKU: UR-22673-17
rare and visually striking art deco style machine age countertop radio advertising figural display depicting a female with gown resting on a rca-victor radio cabinet. the word "new yorker" may have referred to a newly introduced radio model being advertised in that particular store during the 1930's. the point-of-sale radio advertising piece is made of cast zinc or "white metal" with a metallic silver enameled finish. the surface areas in general have a nice and uniform crazed age-related finish or patina. the rca corporation, founded as radio corporation of america, was first established in 1919. in 1929, rca purchased the victor talking machine company, then the world's largest manufacturer of phonographs (including the famous "victrola") and phonograph records. the new subsidiary then became rca-victor. with victor, rca acquired new world rights to the nipper trademark (i.e., a dog that served as the model for a painting titled his late master's voice that later became identified with a number of audio recording and associated brands).

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