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intact late 1920's american art deco machine age polished chrome interior ceiling pendant light fixture with single custard shade
  • intact late 1920's american art deco machine age polished chrome interior ceiling pendant light fixture with single custard shade
intact late 1920's american art deco machine age polished chrome interior ceiling pendant light fixture with single custard shade

intact late 1920's american art deco machine age polished chrome interior ceiling pendant light fixture with single custard shade

SKU: UR-26248-17
hard to find american art moderne late 1920's interior single electric pendant ceiling fixture fabricated by or for the lightolier corp., jeannette, pennsylvania. the super streamlined machine age electric fixture is comprised largely of yellow brass with a highly polished chrome-plated finish. the futuristic or "jetsonesque" fixture contains maroon enameled cast iron "speed rings" found below the bowl shade. great overall condition, considering age. originally named the new york gas and appliance company, the lightolier company first distributed both gas and electric fixtures, which were mostly sold as component kits. the company quickly distinguished itself by styling and manufacturing its own designs. an early success was the addition of tasseled fringes to fixture shades. the name lightolier, adopted in 1919, combined "light" with "chandelier." and signaled the company´s transformation into a forward-looking business. from the outset, lightolier was an innovative marketer. its early advertising efforts linked good lighting with good living. "after sunset, lightolier," was a memorable slogan, reflecting the fact that early electric lighting was mostly used at night. a 1925 sales brochure, entitled the charm of a light conditioned home , educated consumers about the value of good lighting, subtly underscoring the benefits of lightolier fixtures. by the 1920's, lightolier was already a well-known brand and recognized for its leadership. moses blitzer succeeded his father in 1928 and headed the company for the next four decades. his vision for lightolier set out a strategy of innovation, together with a people-oriented culture: "do it first. do it better. make a life while you make a living." it remains the touchstone for the company today. L=23 1/2"; Diam=8"

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