{"product_id":"historically-importnat-gargantuan-electrically-animated-exteiror-chicago-esquire-theater-building-facade-vertical-neon-sign","title":"historically important gargantuan electrically animated exteiror chicago esquire theater building facade vertical neon sign","description":"a historically important and largely intact vintage replica of the original c. 1938 electrically animated massive esquire theater exterior vertical marquee neon sign. originally manufactured by the white way sign co., chicago. comprised largely of enameled steel with several internal transformers and incandescent light sockets. gelick foran associates' restored the sign in the early 1980's, adding gridded structural members with matching paint scheme. the theater's vertical marquee sign measures 46 feet in height by 4 feet in width. the art moderne style esquire theatre first opened in 1938. the theater was built for harry and elmer balaban (balaban \u0026amp; katz theater circuit) by architect william l. pereira of the architectural firm of pereira and pereira. the super streamlined interior originally featured a single auditorium capable of seating approximately 1400 patrons. the theater underwent a major renovation during the 1980's. the fate of the mostly unoccupied esquire theater remains unknown. 2011 update: the sign will remain in place.","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":50668950716714,"sku":"UR-7687-10","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/7075\/4858\/files\/20100821-002-6_1_2.jpg?v=1759974740","url":"https:\/\/urbanremainschicago.com\/products\/historically-importnat-gargantuan-electrically-animated-exteiror-chicago-esquire-theater-building-facade-vertical-neon-sign","provider":"Urban Remains Chicago","version":"1.0","type":"link"}